Supplies remain limited in all California growing regions, as growers continue to assess damage caused by historical rainfall. Florida expects lower volume this week, as fields recover from previous freezing temperatures. Expect supplies to tighten in South Texas, as the region continues to help fill the shortages out of California and Florida.

Oxnard, California

• New crop harvesting is delayed due to previous heavy rainfall
• Production is expected to begin this week, but yields will be extremely low
• The Oxnard growing region is not expected to meet Valentine’s Day demand
• Suppliers will be relying on transfers of Mexican-grown fruit to supplement California shipments through late January at minimum

Santa Maria, California

• Previous rain is expected to delay new crop harvesting by two to three weeks
• The Santa Maria growing region is not expected to meet Valentine’s Day demand
• New crop fruit will enter the market in mid-February

Central Mexico (Loading in South Texas)

• Expect to see stocks tighten as Mexico fills shortages from California and Florida
• Quality is good; issues include white shoulders and occasional over ripening
• Expect supplies to tighten and pricing to increase

Florida

• Markon First Crop (MFC) Strawberries are available
• Last week’s unexpected freezing temperatures will tighten stocks this week
• Quality is good; issues include white shoulders and occasional over ripening
• Prices are rising

Please contact your Markon customer service representative for more information.

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