The strawberry market remains supply driven as demand exceeds available volume. Abnormally high temperatures across California strawberry growing regions will create quality challenges in the weeks ahead.
Santa Maria, California
- Markon First Crop (MFC) Strawberries are available
- Berry size is medium, averaging 20-24 berries per 8/1-pound clamshell
- Quality is good, with only minor bruising being reported
- Volume continues to increase as fall production ramps up
- Demand remains strong, and elevated markets are expected through next week
Watsonville/Salinas
- MFC Strawberries are available
- Berry size is medium, averaging 22 to 26 berries per 8/1-pound clamshell
- Quality is fair, with some reports of misshapen fruit, bruising, and soft skin
- Maintaining the cold chain is critical to maximize shelf life; quick inventory turns are recommended
- Strong demand and elevated pricing are expected through the next two weeks.
Please contact your Markon Account Manager for more information.
©2026 Markon Cooperative, Inc. All rights reserved.