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UPDATE: CALIFORNIA STRAWBERRIES

August 10, 2026

Cooler temperatures this week are expected to enhance fruit quality by promoting better sizing and firmer skin,

Salinas/Watsonville

  • Markon First Crop (MFC) Strawberries are available
  • Berry size ranges from medium-large to large; counts average 18 pieces per 1-pound clamshell
  • Quality is good; issues include bruising and soft skin
  • Past weather issues have crews culling over-ripe berries
  • Maintaining the cold chain will be vital for shelf life; Markon recommends ordering for quick turns
  • Expect markets to slowly rise

Santa Maria

  • Limited harvesting is underway
  • Shippers are expecting volume in 2-3 week
  • Quality has been good to start

Please contact your Markon Account Manager for more information.

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