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UPDATE: BROCCOLI

April 7, 2026

Broccoli markets are expected to remain elevated through April due to low industry supplies. Markon First Crop (MFC) Broccoli is available in Salinas, California and South Texas (from Mexico).

West Coast

  • Harvests in the Arizona/California desert will end this week; recent elevated temperatures have impacted quality and reduced yields in the final lots
  • Production is ramping up in Salinas
    • Initial quality is good
    • Diamondback moth pressure has been observed in some lots already
  • Harvesting continues year-round in Santa Maria, California
  • Roughly 0.25” of rain is forecast daily, this Friday and Saturday, with trace amounts on Sunday; Markon is working with growers to pack ahead of the rain

East Coast

  • Florida production is winding down; supplies are expected to be depleted by next week
  • The Georgia season will begin in mid-April
  • North Carolina harvests will start in late April
  • South Carolina production will begin in early May

Central Mexico (into South Texas)

  • Production continues year-round
  • Quality remains strong with ideal color and shape
  • No cat-eye or hollow core has been reported

Please contact your Markon Account Manager for more information.

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