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UPDATE: STRAWBERRIES

April 1, 2026

California’s key growing regions—Santa Maria, Oxnard, Salinas, and Watsonville—are benefiting from clear forecasts and ideal growing conditions. Quality is improving across all districts. Pricing is beginning to trend downward as supplies increase.

Santa Maria, California 

  • Markon First Crop (MFC) Strawberries are available
  • Berry size is medium; counts have gotten smaller, averaging 18 to 22 pieces per 1-pound clamshell
  • Quality is good; issues include bruising and white shoulders
  • Prices will inch down as weather conditions improve

Oxnard, California

  • MFC Strawberries are available
  • Berry size is medium; counts have gotten smaller, averaging 18 to 22 pieces per 1-pound clamshell
  • Defects are minimal; growers report some white shoulders and packing-related bruising
  • Markets will ease as weather conditions improve

Watsonville/Salinas

  • Berry size is large; counts range from 10-15 berries per 1-pound clamshell
  • Volume is increasing daily
  • Most of the damaged fruit has been culled
  • Prices will begin to decrease as weather conditions improve

Please contact your Markon Account Manager for more information.

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