Elevated temperatures are forcing an end to the seasons in Texas and Florida. California volume is rising in Santa Maria and Oxnard; quality is excellent.

Santa Maria/Oxnard, California

• Current weather is ideal for strawberries
• Volume continues to increase weekly

• Quality is excellent; good shape, color, and flavor are being reported
• Size ranges from medium plus to large (10-14 berries per 8/1-pound clamshell)

• Expect pricing to remain low

Salinas/Watsonville

• Warmer weather in these growing regions has increased yields
• Quality is excellent; defects are minimal
• Size ranges from 14 to 15 berries per 1-pound clamshell
• Expect minimal numbers for another two weeks
• Markets are stable

Florida

• Temperatures in the mid-80s to mid-90s have ended the Florida season for most suppliers
• Fruit has been softened and bruised by heat

Please contact your Markon Account Manager for more information.

©2026 Markon Cooperative, Inc. All rights reserved.