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UPDATE: STRAWBERRIES

February 25, 2026

Expect extremely limited supplies in California over the next two weeks due to prior rain events. Mexican stocks (into South Texas) are decreasing as the season winds down. Florida temperatures have begun to rise, increasing volume and improving quality. Orders are being filled in all growing regions.

Santa Maria/Oxnard, California

  • Plants are being stripped of fruit after last week’s rains
  • Volume will be a challenge over the next 5-10 days as new fruit will take time to color up
  • Quality remains a challenge; concerns include decay, pin rot, water damage, and mildew
  • Prices are high and supplies are limited

Mexico/South Texas

  • Supply levels are starting to decrease as the season is past its peak
  • Quality problems include white shoulders, skin bruising, and green tips
  • Production will end in mid-March, depending on weather
  • Expect markets to remain flat

Florida

  • Warmer weather is aiding growth
  • Defects include white shoulders and green tips
  • Size ranges from 18 to 21 berries per 1-pound clamshells
  • Expect ample supplies and steady markets

Please contact your Markon Account Manager for more information.

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