Prices are elevated. California strawberry supplies are extremely limited due to rain damage and strong demand. Recent rain events have decreased yields, leading to a sudden spike in demand. Volume will fall further as the forecast calls for an additional 2.5 inches of rain through next week. Markon recommends loading strawberries out of South Texas and Florida during this time.

Santa Maria

• Markon First Crop (MFC) Strawberries are available
• The region received over 0.5 inches of rain yesterday
  • Most growers have canceled harvests for today and possibly tomorrow
  • Fruit will be transferred from Mexico to fill orders
• Quality ranges from fair to good; rain will cause further damage, including white shoulders, bruising, and mildew
• Maintaining the cold chain will be vital for shelf-life; Markon recommends ordering for quick turns
• Expect tight supplies and elevated markets through February

Oxnard

• The region received over 0.5 inches of rain yesterday
  • Most growers have canceled harvests for today and possibly tomorrow
  • Fruit will be transferred from Mexico to fill orders
• Quality ranges from fair to good; rain will cause further damage, including white shoulders, bruising, and mildew
• Maintaining the cold chain will be vital for shelf-life; Markon recommends ordering for quick turns
• Expect low volume and high prices through February

Please contact your Markon Account Manager for more information.

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