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UPDATE: BROCCOLI

January 27, 2026

Broccoli prices continue to escalate as volume has fallen in the Arizona-California desert regions.

Arizona-California Desert

  • Markon First Crop (MFC) Broccoli is available
  • Supplies are limited; abnormal weather patterns during the Yuma, Arizona and Imperial Valley, California seasons have resulted in quality issues and lower availability
  • Quality is good; pin rot and yellowing are present in some fields, but are being avoided at harvest
  • Expect prices to remain elevated into February

Mexico

  • Mexican-grown MFC Broccoli is available in South Texas
  • Warm, dry growing conditions are forecast for the next few weeks which will increase supplies
  • Quality is very good; occasional mechanical damage has been reported
  • Markets are climbing higher to match West Coast activity

East Coast

  • The Georgia season has ended; harvests are set to resume in April
  • The Florida season is ramping up; marketable volume is expected February through April
  • Quality is great; expect uniform size, shape, and coloring with minimal yellowing
  • Prices will remain high into February until volume out of Florida increases

Please contact your Markon Account Manager for more information.

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