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UPDATE SUMMARY: WEEK OF JANUARY 12, 2026

January 15, 2026

Avocados

Although industry supplies are ample in all growing regions, prices will inch up for the next three weeks due to strong demand for the Super Bowl.

Mexico

  • All sizes will remain plentiful, yet tighten slightly due to strong demand for the upcoming Superbowl
  • Quality is good; checkerboarding (uneven ripening within a case) has been reported
  • Expect slowly increasing markets and tighter supplies for the next three weeks

Colombia

  • Imports will ship into the East Coast through May; these supplies only account for 5% of U.S. demand
  • The crop is currently dominated by small sizes (60- to 84-count fruit)
  • Quality is comparable to that in Mexico; texture is creamy and oil content is high

California

  • New crop production will start in late January
  • Quality and pricing will be comparable to that in Mexico

Brussels Sprouts

Prices are inching down as the Mexican season ramps up. Jumbo sizes remain extremely limited. Markon First Crop (MFC) and Ready-Set-Serve (RSS) Brussels Sprouts are limited; packer label is being substituted as necessary.

  • The Salinas season has ended, production out of the Arizona/California desert is underway, and the Mexico season is ramping up
    • Insect pressure in Mexico is affecting quality and yields, keeping supplies snug this week and next
    • Jumbos remain extremely limited out of all regions; small and medium sizes are most plentiful
  • The Guatemalan season will wind down over the next two weeks
    • Guatemalan supplies will gap for eight months until new crop supplies begin in September/October
    • Mexico will become the primary growing region starting in February
  • Jumbo sizes will increase in late January/early February
  • Expect gradual price relief to continue through January with many growers’ yields still below planned budgets

Carrots

West Coast jumbo and cello-packed carrots remain extremely limited over the next two months. Value-added packs such as RSS Baby Carrots, RSS Carrot Coins, RSS Carrot Matchsticks, and RSS Shredded Carrots will meet demand.

California

Commodity

  • Supplies remain extremely tight due to prior rain damage in California’s growing regions
  • Current demand exceeds supply, especially for jumbo and cello-packed carrots
  • Substitution options are available out of Arizona and Georgia
  • Expect elevated markets and tight supplies through February

Value-Added

  • Current yields are meeting demand
  • Expect steady markets and ample supplies over the next two months

Georgia

  • The season is in full swing and will run through early June
  • Commodity supplies are sufficient; quality is very good
  • Expect stable prices and abundant stocks

Arizona

  • The season is underway and will run through July
  • Early quality reports have been positive
  • Size is small but will increase as the season ramps up over the next three weeks
  • Markets will start elevated, but ease as the season progresses

Green Leaf, Iceberg, and Romaine

Prices are low; supplies are ample in the Arizona-California desert region. Florida markets are average; stocks are limited. MFC Green Leaf, Iceberg, and Romaine Lettuces is available; Markon Best Available (MBA) is being substituted sporadically.

  • Supplies are plentiful in the Arizona-California desert region for the short term
    • Quality is good; appearance and weights are below average due to recent frost and strong winds, but overall, product is clean
    • Growers report a wide range of maturity and weights
  • Florida is in peak season; however, most volume is program business with limited availability
    • Prices are higher than in Arizona-California
    • Quality is good, but weights are lighter on average than in Arizona/California
    • The season will run through late March/early April
  • Expect this high volume/low price situation to be short-lived
  • Markets will rise in early February as growers enter a supply gap; expect much higher prices and limited supplies for February and March

Oranges

The California Navel orange crop is dominated by large sizes; small fruit (88-, 113-, and 138-count oranges) are becoming extremely limited. Size and grade substitutions will soon be requested to fill orders; the Cara Cara and Mandarin varieties are options.

California

  • MFC and Markon Essentials (ESS) Navel Oranges are available 
  • Overall supplies of 88-, 113-, and 138-count oranges will be extremely limited through the balance of the Navel season and into the Valencia season that starts in May
  • California Cara Cara oranges and Mandarins will be viable substitutions for West Coast orders
  • Mexican, Florida, and Texas juice oranges will also be options
  • Navel quality is very good; sugar levels range from 12-13 Brix
  • Expect elevated markets for choice and fancy grade fruit as well as small fruit (88-, 113-, and 138-supplies)

Mexico

  • Valencia oranges are available in Nogales, Arizona, and South Texas
  • Great quality is forecast; sugar levels will range from 12-13 Brix
  • Prices will be comparable to those in Florida and Texas

Florida 

  • The Navel season will run until late January
  • The new crop Valencia season will begin in late January
  • Stocks will be dominated by 138-count and smaller sizes
  • Fair quality is predicted; the majority of fruit will be choice and standard grades
  • Prices will be comparable to those in Mexico and Texas

Texas

  • Valencia oranges will ship through April
  • Quality is good; sugar levels range from 11-12 Brix
  • Expect steady markets and tight supplies

Offshore

  • Moroccan Navels expected to begin shipping the first week of February and run through June (loading on the East Coast)
  • Stocks will be dominated by 88-, 105-, and 113-count fruit
  • Great quality is forecast; sugar levels will range from 10-13 Brix
  • Prices will be comparable to those in Florida

Red and Yellow Potatoes

MFC Red and Yellow Potatoes are available in Idaho, North Dakota, and Wisconsin. Growing-area transitions begin next month, as the Wisconsin season winds down and South Florida ramps up.

Idaho

  • Red and yellow storage supplies are meeting demand with steady movement
  • Quality is good; some lots are showing occasional late-storage issues such as pressure bruising and skinning
  • Markets are steady

North Dakota

  • Red storage supplies are ample; yellow stocks are moderate
  • Overall quality is very good; color is exceptional on reds
  • Expect stable yellow pricing and slightly lower red markets

Wisconsin

  • Red storage volume is high; stocks will ship through mid-February
  • The yellow season will end in late January
  • Quality remains good
  • Markets are stable

Colorado

  • Both red and yellow stocks are sufficient; demand is stronger for yellows
  • Quality is good
    • Reds are pale in color
    • Yellows are exhibiting occasional dark spots
  • Prices are steady

Washington

  • Red and yellow supplies are adequate
  • Red quality is very good on red, while yellow stocks occasionally exhibit lenticels
  • All markets are level

Florida

  • Southern Florida supplies will start shipping the last week of January
  • Excellent quality is expected due to optimal growing conditions
  • Expect elevated markets as the season starts

Squash

Supplies of zucchini and yellow squash remain tight in both Florida and Mexico due to recent cool winter conditions, leading to stronger markets. MFC Zucchini and Yellow Squash are available.

Mexico

  • West Mexico supply is light due to last week’s cooler temperatures and rain
  • Zucchini volumes are lower; overall demand has increased
  • Yellow squash had less acreage planted this year
  • Overall quality is good with limited misshape and scarring

Florida

  • Cooler weather forecasted in Florida is expected to lower yields
  • High demand and lower plantings for the winter season has increased markets
  • Recent cool weather caused bloom drop, decreasing yields
  • Expect higher squash markets for the next two weeks

Strawberries

California growers have begun harvesting strawberries in a limited manner after several weeks of rainy, muddy conditions. Volume is climbing due to improved weather. Florida and Mexico are shipping ample supplies of excellent-quality berries.

Santa Maria/Oxnard, California

  • Growers have restarted harvesting
  • Strawberries shipping out of California will be brought from Mexico to fill orders as needed; Mexican consolidated berries will have 48 to 72 hours of reduced shelf-life due to transfer times from Mexico to California
  • Size ranges from medium to medium-large (12-14 berries per 1-pound clamshell)
  • Expect markets to remain strong until California’s supply meets demand

Mexico/South Texas

  • The late January peak season is approaching
  • Size is small-medium (22 to 25 berries per 1-pound clamshell)
  • Quality continues to improve weekly as peak season nears
  • Expect elevated pricing and tight stocks as Mexico helps fill orders from California

Florida

  • MFC Strawberries are available
  • Expect peak season in February
  • Quality is excellent; concerns include bruising from packing
  • Size is small-medium (18 to 22 berries per 1-pound clamshell)
  • Expect pricing to inch up as Florida supplements California shortages

Tender Leaf (Arugula, Spinach, Spring Mix)

Supplies of tender leaf items are limited. Ready-Set-Serve (RSS) Arugula, Spinach, and Spring Mix are limited; packer label will be substituted as needed.

Arugula

  • Although overall quality is good, prior rains and recent heat spikes have caused quality problems, including mildew, bolting, and yellowing
  • Expect tight supplies and elevated prices for the next two weeks
  • Packer label is being substituted when needed

Spinach

  • Quality is good, but prior rains and recent heat spikes have caused quality problems, including mildew and bruising
  • Expect low volume and elevated markets for the next two weeks
  • Packer label may be substituted as necessary

Spring Mix

  • Quality is good; some bruising and discoloration have been reported
  • Expect limited stocks and high prices for the next two weeks
  • Most suppliers are holding to averages

Please contact your Markon Account Manager for more information.

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