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UPDATE: STRAWBERRIES

December 2, 2025

California supplies remain extremely limited due to the rains and lower temperatures of the past two weeks. Mexican berries (into South Texas) and Florida-grown supplies are increasing; quality is improving. Expect prices to decline slowly over the next 10 days.

Santa Maria and Oxnard, California

  • Harvesting has been minimal this week as growers are allowing fruit to mature
  • Winter production is expected to begin by late December

Mexico (into South Texas)

  • Supplies are increasing
  • Quality problems include white shoulders, skin bruising, and green tips
  • This market is active

Florida

  • Cooler weather has slowed growth, but supplies are slowly increasing
  • Defects include white shoulders and green tips
  • Size ranges from 17 to 22 berries per 8/1-pound clamshells

Baja, Mexico (into California)

  • Shipments are beginning to cross after last week’s border blockades ended
  • Rainy weather slowed production
  • Quality ranges from fair to good
  • Size ranges from 19-24 per 8/1-pound clamshells

Please contact your Markon Account Manager for more information.

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