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UPDATE: STRAWBERRIES

November 17, 2025

Harvesting has been cancelled in the Santa Maria and Oxnard growing regions today through Friday, November 21, due to heavy rainfall. Mexican supplies will help fill the void, but cannot meet full demand. Industry volume will not meet retail nor foodservice demand through the rest of this week in all growing regions.

Santa Maria/Oxnard, California

  • The region has received 2.00”-3.00” of rain in the last 48 hours
  • The forecast calls for up to 1” of rainfall in the next 72 hours
  • The industry is in an extreme demand-exceeds-supply position
  • Industry volume will not meet retail nor foodservice demand through the rest of this week in all growing regions
  • Expect extremely minimal volume and elevated markets through November

Central Mexico (Loading in South Texas)

  • The industry is in an extreme demand-exceeds-supply situation
  • Industry volume will not meet retail nor foodservice demand through the rest of this week in all growing regions
  • Quality problems include white shoulders, skin bruising, and pin rot
  • Expect high markets as South Texas helps fill the void from West Coast shortages

Florida

  • Production will begin in a limited manner over the next two weeks
  • Orders should begin shipping the week of December 1

Please contact your Markon Account Manager for more information.

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