Rain is forecast from Wednesday, November 12, through Friday, November 14, in Santa Maria and Oxnard, California, which will result in harvest cancellations. Limited yields from the South Texas growing region are expected to help partially offset reduced West Coast supplies. Expect an extreme demand-exceeds-supply market over the next two weeks.
Santa Maria/Oxnard
- Markon First Crop (MFC) Strawberries are available
- Expect an extreme demand-exceeds-supply market for the next two weeks
- Some issues include soft skin, bruising, pin rot, and mishappen berries
- Maintaining the cold chain will be vital for shelf-life; Markon recommends ordering for quick turns
- Expect tight supplies and elevated markets
Mexico/South Texas
- Current yields will not meet demand
- Quality problems include white shoulders, skin bruising, and pin rot
- Expect high markets as South Texas helps fill the void from West Coast shortages
Please contact your Markon Account Manager for more information.
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