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UPDATE: CALIFORNIA STRAWBERRIES

October 10, 2025

Rain is forecast for October 13 and 14 in all California strawberry growing regions. The Mexican season has begun; limited supplies are crossing into South Texas.

Santa Maria/Oxnard

  • Markon First Crop (MFC) Strawberries are available
  • Quality ranges from fair to good; rain will decrease overall quality, causing white shoulders, bruising, and mildew
  • Maintaining the cold chain will be vital for shelf-life; Markon recommends ordering for quick turns
  • Expect tight supplies and elevated markets

Salinas/Watsonville

  • Stocks continue to diminish as the season is coming to an end
  • Size currently ranges from small to medium (20- to 24-count per one-pound clamshell)
  • Quality ranges from fair to poor; softness and early decay have been reported

Please contact your Markon Account Manager for more information.

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