News and Stories

UPDATE SUMMARY: Week of September 19, 2016

September 23, 2016


  • Industry volume remains low due to tight supplies in Mexico, the end of California’s season, and very few imports from Chile and Peru
  • Demand continues to exceed supply; all sizes are limited
  • Growers are shipping greener-than-normal avocados due to strong demand and a shortage of ripe fruit
  • Prices will be higher next week and continue to climb through early to mid-October when Mexico’s fall crop begins


  • The majority of supplies are being grown in the Salinas/Watsonville area
    • California’s season is past its peak
    • Quality issues include leaking, red cell, and softness
  • The Mexican season has begun; product is available for loading in South Texas with a few stocks being transferred to the East and West Coasts
  • Expect elevated markets until Mexican production is in full swing


  • Seasons in Michigan and the Pacific Northwest are winding down; quality issues such as decay, shriveling, and softness are common this time of year
  • The South American import season is underway; availability is currently limited, but will increase by mid-October as Chilean and Peruvian stocks become more plentiful
  • Limited quantities of Mexican blueberries have begun crossing into the U.S.
    • Supplies will increase over the next several weeks
    • Promotable volume is expected by November
  • Prices will be elevated for the next few weeks


  • Markon First Crop (MFC) Broccoli Crowns are sporadic; Markon Best Available will be substituted as necessary
  • Supplies are available in California and Mexico (into South Texas)
  • Fields are displaying sporadic quality issues such as brown bead, hollow core, and yellowing
  • The market has stabilized; stocks are adequate in both growing regions

California Strawberries

  • MFC Strawberries are available in Salinas/Watsonville and Santa Maria
  • Quality is good in both growing regions, but expected to decrease due to elevated temperatures
    • Berries will ripen quicker, contributing to bleeding on arrival, smaller size, and softer texture
    • Markon recommends ordering for quick turns
  • A shorter-than-normal shelf-life is projected as the Salinas/Watsonville growing season winds down; Markon is closely monitoring quality between both areas to determine when to move orders south to Santa Maria
  • Prices are low; supplies are sufficient in both regions


  • Markon Essentials Cauliflower is available
  • Regional harvests are wrapping up, causing demand to shift west to California
  • Quality is very good; fields are producing ample-size heads with snowy white color
  • The market will rise this week; demand exceeds supply


  • Stocks are extremely limited
    • Very few white grapefruit supplies are on the market
    • Red grapefruit is currently not available
  • The California Summer Marsh Ruby grapefruit season ended prematurely; harvesting began earlier than normal and demand was strong throughout the season
  • An industry-wide red grapefruit supply gap is expected until new crop Texas production starts in early October
  • Florida supplies will be harvested in mid-October followed by California Rio Red stocks in December

Idaho Potatoes

  • Fresh-run MFC Norkotahs are available
  • Limited stocks of fresh-run, packer label Burbanks will be on the market next week; the bulk of new crop Burbanks will be placed into storage
  • Burbank potatoes that have gone through the sweat will be available for shipment the first week of November
  • After going through the sweat process, new crop White Russets will hit on the market in late October


  • California is the primary growing region this time of year; volume is low and will decrease further by mid- to late October
  • Limited quantities of Mexican raspberries have begun crossing into the U.S.; early season stocks are limited
  • Prices are comparable in both regions; expect the market to remain elevated until Mexican stocks increase

Tropical Storm Paine

  • Tropical Storm Paine was downgraded from hurricane status early Tuesday morning, September 20, and continues to weaken
  • Harvesting delays were minimal on Tuesday in Baja, Mexico; crews were able to resume harvests that afternoon
  • Items currently grown in this area (more specifically, Ensenada) include cilantro, green onions, kale, and parsley
  • Supply shortages did not occur as a result of the delay; stocks are also grown in other Baja locations, as well as California

Please contact your Markon customer service representative for more information.


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