News and Stories

UPDATE SUMMARY: Week of September 12, 2016

September 15, 2016


  • 2016-2017 volume will be approximately 10 percent higher than the 2015-2016 season; 130 million bushels are forecast to be shipped this season versus 116 million in 2015-2016
  • Weather was ideal for growth during the new crop pollination and cell division stages
  • A larger size profile is projected for the 2016-2017 season; supplies will be dominated by 80- through 100-count sizes
  • FOB prices for large sizes will be low due to the abundance of this fruit; small sizes (113- through 138-count apples) will be sold at higher FOB levels 


  • Markon First Crop (MFC) Asparagus is available
  • Holiday demand for asparagus will start soon; Thanksgiving Day in Canada is October 10 and will be followed by the U.S. holiday in November
  • Limited production from Baja, Mexico coupled with strong demand will push up the market
  • Once prices climb, the market will remain elevated through the rest of the year
  • Quality is very good: tips are tight and color is deep green

Bell Peppers

  • Growing regions in Eastern Canada, Michigan, and Ohio are winding down; demand is shifting to the West Coast
  • California supplies are adequate, but increased demand will push up prices through early October
  • MFC and Markon Essentials (ESS) Green Bell Peppers are available in California and Tennessee
  • MFC Red Bell Peppers are sporadic; ESS Red Bell Peppers are available in California


  • Prices continue to climb due to strong demand and tight supplies
  • Stocks in Canada, the Northeast, and Mexico are winding down; supplies are limited in Salinas and Santa Maria, California
  • Growers are reporting hollow core, pin rot, and wind damage
  • Finished pack quality is being monitored closely at the field level
  • Stocks will increase in Central Mexico over the next few weeks, but strong demand will keep prices high

California Strawberries

  • MFC Strawberries are available in Salinas/Watsonville and Santa Maria, California
  • Quality is excellent due to favorable weather patterns and cooler-than-normal weather
  • Prices are expected to remain weak through late September
  • Markon will begin transitioning south to Santa Maria for new crop fruit in late September/early October, pending quality


  • Prices are expected to climb due to reduced yields and strong demand
  • Shorter days and cooler nights are reducing volume
  • Bruising and discoloration are slight issues, but overall quality is good
  • ESS Cauliflower is sporadic; packer label cartons will be substituted as needed


  • Weather conditions have improved in the fields of Oxnard and Salinas; seeder issues are diminishing
  • Excessive heat continues to cause burn problems in stocks grown in Baja, Mexico
  • California supplies are sufficient enough to meet current demand
  • The market fell below first-level triggers for all RSS Cilantro items effective September 14

Tropical Storm Julia

  • Tropical Storm Julia formed late Tuesday night, crossing into southeast Georgia; Julia has since been downgraded to a tropical depression
  • As of Thursday, the storm is approximately 100 miles southeast off the coast of South Carolina
  • Heavy rain is no longer a threat, however winds of 20-30 miles per hour are forecast
  • Expect prices to remain elevated over the next 10 days as growers assess the storm’s impact

Please contact your Markon customer service representative for more information.


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