News and Stories

UPDATE SUMMARY: Week of November 2, 2015

November 05, 2015

The broccoli and cauliflower markets are escalating; cool weather is tightening supplies and strengthening demand. Fresh garlic is extremely limited; Ready-Set-Serve (RSS) orders are being kept to average volumes. The fall harvesting transition from the Salinas Valley to the Arizona/California desert region is underway; supplies are limited, driving up prices and bringing an end to the Salinas season.



  • The broccoli market is steady, but expected to inch up over the next several weeks due to stronger demand and tighter supplies
    • The Salinas Valley season is ending
    • Arizona/California desert harvesting will begin soon
  • Cauliflower prices are escalating
    • The market will rise into the 20s by next week
    • Strong demand and cool weather are tightening stocks
  • Expect firm broccoli and cauliflower prices for the next several weeks


  • Fresh supplies are limited, especially peeled garlic
  • RSS Peeled Garlic orders are being filled, but being kept to average volumes
  • Supplies will meet demand, but growers are monitoring their inventories

Fall 2015 Harvesting Transition

  • The fall harvesting transition from the Salinas Valley to Huron, California (the San Joaquin Valley) then to the Yuma, Arizona/California desert growing region is underway
  • Green leaf, iceberg, and romaine are still being harvested in Salinas, but the season will conclude by the week of November 23
  • Tight supplies and elevated prices will persist over the next several weeks as the industry transitions from the Salinas Valley to the Yuma/California desert growing region


  • New crop Arizona/California desert supplies and San Joaquin Valley stocks continue to increase
  • Prices remain elevated, but are starting to ease due to increasing volume
  • Markon First Crop (MFC) and Markon Essentials Lemons are sporadic; packer label domestic and Mexican lemons are being substituted

RSS Fresh-Cut Grapefruit Products

  • Markon’s supplier of fresh-cut grapefruit has started transitioning into new crop Texas Rio supplies
  • Expect variability in the internal color of fresh-cut grapefruit items due to mixed varieties of raw product
  • A full transition into Texas Rio grapefruit is expected by the week of November 9


  • The season in Salinas/Watsonville, California has ended; limited quantities are available in the Santa Maria and Oxnard, California growing regions
  • Prices are escalating; demand exceeds supply
  • MFC Strawberries are not available; Markon Best Available Strawberries in one-pound clamshells and packer label supplies are being substituted
  • Expect extremely limited stocks for the next four to six weeks

Please contact your Markon customer service representative for more information.


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