News and Stories

UPDATE SUMMARY: Week of March 14, 2016

March 18, 2016



Strong Easter demand and tight supplies are pushing up asparagus prices; the Mexican season is ending and the California harvest is ramping up. Bell pepper, cucumber, and squash production will move into spring fields over the next four to six weeks; prices are expected to increase as these transitions approach. The broccoli and cauliflower markets are beginning to rise as the Arizona/California desert season begins to wind down; Salinas, California production has started, but volume is limited due to wet weather. Despite rain in the Oxnard, California growing regions, strawberry supplies remain adequate; the market is slightly higher than last week.




  • Supplies are tight; the Mexican season is ending, while new crop California harvests are just starting
  • Prices are rising; demand is strong for the Easter holiday
  • Markon First Crop (MFC) Asparagus is available
  • Expect elevated markets through March


Bell Pepper, Cucumber, and Squash Harvesting Transitions


  • New crop Florida cucumber supplies will ramp up the first week of April; supplies will be below seasonal averages due to torrential rains in February
    • Harvesting in Central Mexico will wind down by mid-April
    • MFC Cucumbers are available in Florida and Mexico (into Nogales, Arizona and South Texas)
    • Expect active markets as offshore supplies transition to domestic stocks
  • Mexican green bell pepper supplies will be on the market through mid-March; the Coachella, California season begins the week of April 4 and will reach sufficient supply levels by the week of April 11
    • MFC Green Bell Peppers are available in Florida and Mexico (into Nogales and South Texas)
    • East Coast production will continue in South Florida through April before growers transition north to Georgia in early May; expect steady prices over the next two weeks
  • Mexican red bell pepper supplies will remain on the market through mid- to late May; Mexican-grown MFC Red Bell Peppers are available in Nogales and South Texas
  • California stocks will be available in the Coachella Valley by early May; expect high prices until volume increases
  • Yellow squash and zucchini harvesting will taper off in Western Mexico through late April; spring crops in Northern Mexico will continue to produce into May
    • California supplies will be available by the first week of May
    • Florida production is limited
    • Prices may increase as transitions approach


Broccoli and Cauliflower


  • Both markets are beginning to rise
  • Abnormally warm weather in the Arizona/California desert and Northern Mexico growing regions caused quality issues in broccoli crops; Salinas production is limited due to wet weather
  • Cauliflower harvesting is winding down in the desert area; new crop Salinas supplies will increase over the next several weeks
  • MFC Broccoli Crowns are sporadic; Markon Best Available (MBA) will be substituted as necessary
  • Markon Essentials Cauliflower is sporadic; packer label will be substituted
  • Expect elevated broccoli and cauliflower prices through March




  • Expect high prices and low volume over the next three months
  • The season’s domestic storage garlic yields are lower than normal; Chinese garlic is also in short supply, pushing demand to the West Coast
  • Abnormal weather patterns during last year’s domestic planting and harvesting phases caused more defects and lower yields for this year’s storage crop;  a high percentage of product has been culled during the packing stage


Spring Transition


  • The spring harvesting transition from the Arizona/California desert region to the San Joaquin Valley (Huron, California) and Salinas Valley is quickly approaching
  • Huron growers will begin harvesting limited quantities of green leaf, iceberg, and romaine next week; Salinas Valley growers will start production in late March/early April
  • Adequate supplies are expected while the desert season winds down; some growers are approximately 7 to 10 days ahead of schedule in the Salinas Valley, which will help prevent any unforeseen gaps
  • If severe quality issues occur due to the heat in the desert, growers will transition north for better quality sooner than anticipated; this would tighten supplies and cause prices to rise sharply




  • Despite rain in Oxnard, supplies remain adequate
  • The market is slightly higher than last week
  • MFC Strawberries are not available due to rain; MBA and packer label supplies in one-pound clamshells are being substituted
  • Expect the market to inch up for the Easter holiday


Please contact your Markon customer service representative for more information.


©2016 Markon Cooperative, Inc. All rights reserved.