News and Stories


April 06, 2017

Broccoli and Cauliflower

  • Markon First Crop (MFC) Broccoli Crowns are available to load in South Texas, Yuma, Arizona, and Salinas, California
  • Shipments from Central Mexico are limited due to hail damage; demand is shifting to California
  • Markon Essentials (ESS) Cauliflower is available for loading in Yuma, Arizona and Salinas, California
  • Salinas Valley and Santa Maria broccoli and cauliflower shipments remain limited

California Oranges

  • MFC and ESS Navel Oranges are available
    • Supplies are dominated by large sizes (88- and 72- count fruit)
    • Smaller sizes (113- and higher counts) are tightening
  • The California Valencia season has started in a limited way; Markon will begin transitioning to new crop Valencias in late April
  • 2017 Valencia crop estimates are down considerably compared to last year due to decreased acreage and fewer pieces of fruit per tree, following last year’s bumper crop
  • Prices are expected to rise through the end of the Navel season (June)


  • MFC Celery is available for loading in Yuma, Arizona as well as Oxnard and Salinas, California
  • Demand has shifted to Oxnard as the Arizona/California desert and Mexican seasons wrap up
  • The Florida season will wind down by late April; Georgia shipments will begin the week of May 1
  • Quality issues include bottom rot, decay, and growth cracking


  • MFC and ESS Lemons are sporadic, especially for smaller sizes; packer label is being substituted as needed
  • Recent rain in California’s primary growing regions has increased growth and fruit size, limiting small lemons; overall quality is good
  • Demand exceeds supplies of 140-count and smaller sizes (all grades); 95-count and larger lemons are ample
  • Expect prices to continue climbing through summer; offshore and Mexican supplies will hit the U.S. market in August

Lettuces and Leafy Greens

  • MFC Premium Green Leaf, Iceberg, and Romaine Lettuces are sporadic; Markon Best Available is being substituted due to low weights and quality issues
  • Supplies remain extremely limited due to erratic weather conditions over the past several months
  • Prices continue to escalate; value-added triggers will be met this week
  • The industry does not anticipate any price relief until the week of April 24 (when Salinas Valley stocks become more abundant)

Mother’s Day Strawberries

  • Markon will be offering MFC Strawberries, as well as packer label and long stem strawberries, for Mother’s Day
  • Fixed promotional pricing will be available for orders loading from May 1 through May 13, 2017
  • MFC Strawberries will be available in 2/4- and 8/1-pound packs loading in Oxnard, Santa Maria, and Salinas/Watsonville
  • Mother Nature willing, supplies are expected to be plentiful; quality will be excellent

Value-Added Salads

  • A recent sustained heat wave in the Arizona/California desert growing region is causing heat-induced defects in lettuce and tender leaf items
  • Concerns being reported include bruising, core material, fringe burn on outer leaves, internal burn, rib blight, thick ribs, and wind damage
  • Shelf-life potential may be reduced; some tender leaf items may exhibit yellowing
  • Ordering for quick turns is recommended; maintaining the cold chain throughout distribution is critical to maximizing quality and shelf-life

Please contact your Markon customer service representative for more information.


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