News and Stories


March 26, 2020

Strawberry pricing has begun to ease. Retail demand is showing signs of stabilizing, while foodservice orders are low.  

Central California

  • Rainfall curtailed production earlier this week, but suppliers were able to harvest around rain-damaged fruit to cover orders
  • Occasional rain-related quality problems are present in some packs, including bruising, decay, mold, and off-color (photos are attached)
  • As harvesting winds down in Florida and Mexico, demand will shift to California  


  • The season will end this week
  • Berries will exhibit some bruising, softness, and off-color in remaining packs


  • Limited supplies will continue to cross into South Texas through mid-April
  • The weather is warm (reaching the high 80s); expect some bruising and softness in remaining berries

Please contact your Markon customer service representative for more information.

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