Strawberry pricing has begun to ease. Retail demand is showing signs of stabilizing, while foodservice orders are low.
Rainfall curtailed production earlier this week, but suppliers were able to harvest around rain-damaged fruit to cover orders
Occasional rain-related quality problems are present in some packs, including bruising, decay, mold, and off-color (photos are attached)
As harvesting winds down in Florida and Mexico, demand will shift to California
The season will end this week
Berries will exhibit some bruising, softness, and off-color in remaining packs
Limited supplies will continue to cross into South Texas through mid-April
The weather is warm (reaching the high 80s); expect some bruising and softness in remaining berries
Please contact your Markon customer service representative for more information.
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