News and Stories

UPDATE: Strawberries

August 07, 2017

The strawberry market is weak, but poised to climb following high temperatures in Salinas/Watsonville, California. Quality problems are increasing.

  • Markon First Crop (MFC) Strawberries are available
  • Supplies are ample in the Salinas/Watsonville, California region
  • High day- and nighttime temperatures are causing quality concerns, including bleeding, bruising, over-ripeness, softness, and reduced shelf-life
    • Nighttime lows have been in the low to mid-60s rather than the more typical low to mid-50s
    • Daytime highs have been in the upper 70s to low 80s instead of upper 60s to low 70s  
  • MFC Strawberries are packed fresh daily in the early mornings when temperatures are at their coolest
  • Markon recommends ordering for quick turns and loading FOB (avoiding the cross-dock) when possible to help extend shelf-life

Please contact your Markon customer service representative for more information.

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