Markon First Crop (MFC) Strawberries are not available; packer label and Markon Best Available (MBA) are being substituted as needed.
California’s primary growing region received approximately 1 ½” of rain this past Friday, December 23. Supplies on the West Coast are very light; rain-related quality issues are major concerns. Weather has been favorable in Florida and Mexico (into South Texas); supplies are ample. Markon recommends loading out of these regions for best availability and quality. Maintaining 32-34 degrees Fahrenheit and ordering for quick turns is crucial for optimizing shelf-life during the winter months.
Santa Maria, California
- The fall season has come to an end
- New crop spring harvesting is expected to begin in late January/early February, pending weather
- MFC and MBA Strawberries are not available; packer label is being substituted as needed due to rain
- 1 ½” of rain fell Friday, December 23; rain-related quality issues such as bleeding, bruising, cracking, decay, and water damage are major concerns
- Cool temperatures and short days will keep yields low and stocks limited for the next few weeks; expect to see white shoulders due to slow growth
- Markon does not recommend shipping rain-damaged fruit at this time, as arrival issues are more frequent than normal
- The market is stable due to weak demand during the holidays; however, Oxnard fruit is still commanding higher prices than fruit from Florida and Mexico
- Production is at full speed; supplies are ample
- Weather has been favorable so far this season
- Size ranges from small to medium-plus, depending on variety; many of the larger size lots are averaging 17–22 berries per 1-pound clamshell
- Cooler temperatures are forecast for the end of this week; this should reduce volume a bit, but keep quality high
- Prices are steady at low levels (comparable to those in Mexico)
Mexico (loading in South Texas)
- MBA Strawberries are available in 2/4-pound clamshells; packer label supplies in 8/1-pound clamshells are being substituted as needed
- Harvesting is at its peak; stocks are plentiful
- Overall quality is good: occasional issues such as bruising, dark spots, mold, and white shoulders are minor concerns
- The market is steady at low levels
- Markon recommends ordering out of South Texas for best coverage
Please contact your Markon customer service representative for more information.
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