A limited supply of Markon First Crop (MFC) Strawberries are available in Santa Maria, California; Markon Best Available (MBA) is being substituted as needed.
Overall supplies remain limited in California. Quality has improved due to drier conditions, but cooler-than-normal temperatures are keeping yields low. Prices are slightly lower compared to last week, yet demand continues to exceed supply. More rain is forecast for this weekend and Thanksgiving weekend; this could reduce West Coast stocks again. Markon recommends moving strawberry orders to South Texas next week (if possible), for best coverage (pending rainfall).
Santa Maria, California
- A limited supply of MFC Strawberries are available; MBA is being substituted as needed
- Last week’s weather was dry; temperatures were favorable, improving short-term quality/shelf-life and increasing supply levels
- This week’s temperatures are lower-than-normal, resulting in slower growth and lower yields
- The market has eased slightly, but prices remain elevated; overall demand exceeds supply
- Approximately 0.25” to 0.50” of rain is forecast for Sunday, November 20 with another storm system expected to hit Saturday, November 26
- Expect prices to remain elevated; supplies will be limited through the Thanksgiving holiday
- The region has received less rainfall than Santa Maria over the past few weeks; however, overall fall supplies remain tight
- Up to 0.25” of rain is forecast for this Sunday, November 20 with another storm system expected to hit Saturday, November 26
- The market is slightly lower, but overall demand exceeds supply
- New crop spring harvesting of MFC Strawberries will begin in early January
- The primary growing region received a significant amount of rain this past weekend, delaying harvests and reducing shipments crossing into the U.S.
- Rain-related quality issues such as bruising, bleeding, decay, mold, and water damage may be present; size is dominated by medium berries
- Shipments are expected to increase by early next week as favorable weather is forecast
- Most grower-shippers are only offering the 8/1-pound pack size in full pallet increments (108 cases per pallet)
- If possible, Markon recommends moving orders to South Texas next week for best coverage due to the rain forecast for California
- A limited supply of MBA Strawberries (loading in South Texas) should be available the week of November 28
- The Florida season is just around the corner; very limited supplies have begun shipping
- Some growers have started harvesting their mud crop, which only yields a few pallets a week at the start of the season
- Supplies are expected to ramp up over the next few weeks; expect promotable volume by mid-December
Please contact your Markon customer service representative for more information.
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