News and Stories

UPDATE: Strawberries

October 31, 2016

Markon First Crop (MFC) Strawberries are not available. Supplies were rained out in all California growing regions this past weekend; availability will remain extremely limited for the first half of the week. Very few stocks are being harvested for the fresh market; berries are being sold in local California markets only due to decay and shortened shelf-life.


Salinas/Watsonville, California

  • High temperatures followed by heavy rain have brought the season to an end
  • Growers are already turning over ground for the next season’s crop

Santa Maria, California

  • MFC Strawberries are not available
  • The region has received between 0.75” and 1.25” of rain since Friday, October 28
  • Fruit quality has been significantly impacted
    • Major issues include decay, softness, and water damage (click here to view the rain damaged strawberries; click here for decay and mold photos)
    • Overall quality is fair at best
  • Harvesting is very limited today; most growers are culling rain-damaged fruit through tomorrow (click here to view a photo of culled berries)
  • The few berries that are being harvested will be kept in local markets due to the quality issues mentioned above and shortened shelf-life
  • Production is expected to resume in a light way by Wednesday, November 2; most rain-damaged fruit should be cleaned up by Thursday, November 3

Oxnard, California 

  • The region received less rain than Santa Maria; however, overall production and yields are down
  • Rain-related quality issues will be culled over the next several days; quality is fair
  • Supplies of packer label strawberries will be extremely tight for the next few weeks; demand exceeds supply
  • MFC Strawberries should be available by late December/early January when new crop spring production begins


  • Harvesting is beginning to ramp up in Central Mexico as West Coast supplies have been rained out; prices are rising
  • Shipments into South Texas are sporadic, but crossings will increase by the weekend
  • Size is dominated by small to medium berries at the start of the season (approximately 26 to 31 berries per one-pound clamshell)
  • Most grower-shippers are only offering 8/1-pound pack size (108 cases per pallet)
  • A limited supply of Markon Best Available Strawberries (loading in South Texas) is forecast to be available by mid-November


  • The Florida season typically starts in mid- to late November
  • A few growers have started production of their mud crop; volume is very low
  • Most growers will not begin harvesting adequate supplies for several more weeks
  • No major hurricane damage has been reported

Please contact your Markon customer service representative for more information.


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