Markon First Crop (MFC) Strawberries are available; Markon Best Available (MBA) is being substituted as needed. Supplies are ample; prices are slightly lower than last week. Weather has been favorable; quality is at its peak in the Salinas/Watsonville, California growing region. Flavor is sweet and texture is firm. It’s a great time to promote California strawberries.
- The season has come to an end
- Harvesting will resume in October/November
Santa Maria, California
- MFC Strawberries are not available; MBA is being substituted as needed
- Supplies are ample, but most fields are past their harvesting peak; production will decrease over the next several weeks
- The current crop will be harvested through the summer; the fall crop will start in August/September
- Bruising, small size, and soft texture will become concerns due to the warm weather in the forecast
- Fresh supplies will decrease; many shippers will begin sending lots to processors/freezers
- Current quality is not as high as berries from Salinas/Watsonville
- Problems include bleeding, bronzing, bruising, inconsistent size, occasional mildew, and wind damage
- Most fruit is medium in size
- Counts average 19 to 24 berries per 1-pound clamshell
- Prices are $1.00 to $2.00 lower than those in Salinas/Watsonville
- MFC Strawberries are available
- Weather has been favorable; supplies are abundant
- Quality is very good due to the lack of rain and warm temperatures over the past several weeks
- Flavor is at its peak; fruit is sweet and juicy
- Minor concerns include bruising, creasing, tight packs due to large-size fruit, and white shoulders
- Size ranges from medium-plus to large
- Counts average 13 to 18 berries per 1-pound clamshell
- The market is slightly lower than last week
Please contact your Markon customer service representative for more information.
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