News and Stories

UPDATE: Strawberries

February 27, 2015



Markon First Crop (MFC) Strawberries are available out of Coachella, California; Markon Best Available (MBA) is being shipped from Oxnard, California. The cold weather and rain forecast this weekend in California will slow production, but a break in supply is not expected. Prices will rise following this weekend’s weather. Florida strawberries will remain on the market through March. The Mexican season will end in several weeks; supplies are limited.


Coachella, California

MFC Strawberries are available; MBA Strawberries may be packed if needed

Quality is very good: white shoulders, odd shape, and uneven color are occasional problems

Counts range from 16 to 18 berries per one-pound clamshell

From 0.30” to 0.50” of rain is expected for the weekend

o Water damage will be minimal

o Crews will cull fields for damaged berries

The Coachella season will run through March, pending weather and quality


Oxnard, California

MBA is available for loading out of Oxnard; quality is good

Counts range from 16 to 19 berries per one-pound clamshell

White shoulders, odd shape, and green tips are issues

As much as 0.50” of rain is expected in the region this weekend

o Harvesting crews will cull fields through early next week

o Water damage and light bruising will be concerns

o Packer label 8/1-pound clamshells may be substituted as needed

The Oxnard berry season is expected to continue through May, pending quality and availability


Santa Maria, California

New crop Santa Maria berries are on the market; quality is very good

Counts range from 12 to 14 berries per one-pound clamshell

The season has started earlier than normal due to warmer weather conditions

o Supplies are adequate

o This weekend’s rain will slow production

o Packer label 8/1-pound clamshells are available


Salinas/Watsonville, California

Limited harvesting has begun in Salinas

o Quality is good

o Counts range from 12 to 15 berries per one-pound clamshell

The Watsonville season is expected to start earlier than normal this year, but exact dates are yet to be determined



Sufficient supplies are on the market

A wide range of quality is being reported

Size is small; counts range from 19 to 21 berries per one-pound clamshell

Prices are low; some lots are being diverted to the frozen fruit industry

Product is available for loading out of Plant City

The season will run through March



Adequate supplies remain on the market

Size is small to medium; counts range from 20 to 24 berries per one-pound clamshell

Quality is good

Product is available for loading out of Yuma, Arizona and McAllen, Texas

The season will continue through March, pending quality and availability


Please contact your Markon customer service representative for more information.


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