News and Stories

UPDATE: Salinas Valley Vegetables

July 10, 2015


Prices for many Salinas Valley commodity items are easing. Most markets are softening due to weaker post-Fourth of July demand. Increasing regionally grown supplies throughout the United States and Canada will further ease demand for West Coast vegetables.


Green Leaf, Iceberg, and Romaine

  • Iceberg and romaine pricing has dipped into the low teens; orders will be adjusted for loading Wednesday, July 8 through Saturday, July 11
    • Markon First Crop (MFC) Premium Iceberg will be adjusted down by approximately $1.50
    • MFC Premium Romaine will be lowered by approximately $1.00
    • MFC Premium Green Leaf will be adjusted down by approximately $.50
    • Packer label green leaf, iceberg, and romaine will be lowered  according to individual supplier and growing region
  • Overall West Coast quality remains good; fog burn, fringe burn, and mildew are occasional issues
    • Iceberg carton weights are increasing slightly into the mid- to high 40-pound range
    • Multiple growing regions in Eastern Canada, Colorado, Michigan, New Jersey, and other parts of the U.S. are harvesting summer crops
    • Expect slightly lower prices into next week


Broccoli, Cauliflower, and Celery

  • The broccoli market will be steady to slightly higher into next week; demand for West Coast-grown broccoli is increasing 
  • Cauliflower prices are steady to slightly higher; Santa Maria has abundant supplies, however Salinas stocks are tightening 
  • The celery market is starting to inch up; large sizes (24- and 30-count supplies) are tightening


Please contact your Markon customer service representative for more information.


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