News and Stories

UPDATE: Melons

July 30, 2015


Summer cantaloupe, honeydew, and watermelon supplies are plentiful in California’s San Joaquin Valley; production is also taking place in regional areas throughout the East Coast. Prices will remain stable for several weeks during this peak harvesting period. Quality is excellent. 


Cantaloupe and Honeydew

  • Markon First Crop Cantaloupe and Honeydew are available to load direct in California’s San Joaquin Valley or can be consolidated to 4Earth Farms in Los Angeles
  • Westside melons, named for being grown on the west side of the San Joaquin Valley, are popular for extremely sweet flavor, longer shelf-life, and vibrant external and internal color
  • Melons must meet minimum Brix levels to be harvested from this region (cantaloupe 9% and honeydew 8%); Brix is a density scale indicating the percentage of sugar
  • Westside varieties are exceeding these levels, averaging 12%, creating extra sweet and refreshing flavor



  • Production of seedless melons has increased to meet summer demand; seeded varieties are limited
  • Prices are steady; supplies are sufficient
  • Watermelons are the most widely grown melon in the United States; Florida, Georgia, and California rank as the top three producers
  • Quality is excellent: fruit is sweet and juicy (12% Brix)


Please contact your Markon customer service representative for more information.


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