News and Stories

UPDATE: California Strawberries

September 03, 2015


Markon First Crop (MFC) Strawberries are not available; Markon Best Available is being substituted. Prices have eased this week due to weaker demand; quality is improving, but certain issues persist. Limited quantities of Santa Maria new crop strawberries are on the market.



  • Prices are easing; demand is weakening
  • Overall supplies are ample
  • Abnormally warm temperatures have limited the amount of high-quality fruit on the market
    • Texture is fairly-firm
    • Bruising, mildew, overripe berries, and soft texture are industrywide issues
    • Plants are stressed as they approach the end of their production cycle
  • Berry size is medium to medium-plus
    • Counts average 20-25 berries per 1-pound clamshell
    • Stemmed strawberries are limited
  • The season is expected to continue through October


Santa Maria

  • Limited quantities of new crop MFC Strawberries are available
  • Prices are higher than those for Salinas/Watsonville fruit
  • Supply levels are slowly ramping up
    • Plants are small; yields are low
    • Many suppliers have limited harvesting schedules
  • Quality is good (slightly better than Salinas/Watsonville)
    • Texture is mostly firm
    • Cat face, creasing, inconsistent color and size, and white shoulders are issues
  • Berry size is medium to medium-plus
    • Counts average 19-23 berries per 1-pound clamshell
    • Stemmed strawberries are extremely limited
  • Expect adequate supplies by mid-September


As always, maintaining the cold chain will be critical for maximizing shelf-life. Markon recommends ordering for quick turns.


Please contact your Markon customer service representative for more information.


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