News and Stories

UPDATE: California Strawberries

July 13, 2015


Markon First Crop (MFC) Strawberries are limited; Markon Best Available (MBA) is being substituted as needed. Warm temperatures throughout the Salinas/Watsonville growing region over the past two weeks have led to industry-wide quality concerns. Overall soft texture is causing fruit to deteriorate faster-than-normal during transit. Many suppliers are moving lots to processors/freezers until these issues are resolved. Markon recommends loading berries FOB to minimize transit time. Maintaining 32-34 degrees throughout distribution and ordering for quick turns will be critical steps in maximizing quality and shelf-life.


  • MFC Strawberries are limited; MBA is being substituted
  • Salinas/Watsonville is the primary growing region
    • Fresh supplies are decreasing; many shippers are sending lots to processors/freezers
    • Harvesting crews are culling soft/overripe fruit
    • Size is medium to medium-plus, but diminishing
    • Prices are steady, but expected to increase soon due to tightening fresh supplies
  • The Santa Maria season is winding down; new crop harvesting will begin in August/September
    • Many lots are going to processors/freezers
    • Most fresh supplies are staying on the West Coast
    • Size is small to medium
    • Prices are steady
  • Markon inspectors are reporting an increase in:
    • Bleeding and bruising
    • Dark color
    • Mildew
    • Shortened shelf-life
    • Soft texture/fragile skins


Please contact your Markon customer service representative for more information.


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