UPDATE: California Strawberries
July 13, 2015
Markon First Crop (MFC) Strawberries are limited; Markon Best Available (MBA) is being substituted as needed. Warm temperatures throughout the Salinas/Watsonville growing region over the past two weeks have led to industry-wide quality concerns. Overall soft texture is causing fruit to deteriorate faster-than-normal during transit. Many suppliers are moving lots to processors/freezers until these issues are resolved. Markon recommends loading berries FOB to minimize transit time. Maintaining 32-34 degrees throughout distribution and ordering for quick turns will be critical steps in maximizing quality and shelf-life.
- MFC Strawberries are limited; MBA is being substituted
- Salinas/Watsonville is the primary growing region
- Fresh supplies are decreasing; many shippers are sending lots to processors/freezers
- Harvesting crews are culling soft/overripe fruit
- Size is medium to medium-plus, but diminishing
- Prices are steady, but expected to increase soon due to tightening fresh supplies
- The Santa Maria season is winding down; new crop harvesting will begin in August/September
- Many lots are going to processors/freezers
- Most fresh supplies are staying on the West Coast
- Size is small to medium
- Prices are steady
- Markon inspectors are reporting an increase in:
- Bleeding and bruising
- Dark color
- Shortened shelf-life
- Soft texture/fragile skins
Please contact your Markon customer service representative for more information.
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