News and Stories

UPDATE: California Strawberries

July 01, 2015


Markon First Crop (MFC) Strawberries are limited; Markon Best Available (MBA) is being substituted as needed. Available supplies are abundant and will meet Fourth of July demand, however this week’s high temperatures will diminish quality and shorten shelf-life. Markon recommends loading berries FOB to minimize transit time. Maintaining the cold chain throughout distribution and ordering for quick turns will be critical steps in maximizing quality and shelf-life.


  • MFC Strawberries are limited; MBA is being substituted
  • Salinas/Watsonville is the primary growing region
    • Supplies are ample
    • Size is medium to medium-plus, but diminishing
    • Prices are steady
  • The Santa Maria season will wind down through July; new crop harvesting will begin in August/September
    • Stocks are adequate
    • Size is small to medium
    • Prices are steady
  • Temperatures in the upper 70s to mid-80s are expected to cause quality issues such as:
    • Bleeding, bronzing, and bruising
    • Dark color
    • Decreased size
    • Shortened shelf-life
    • Soft texture


Please contact your Markon customer service representative for more information.


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