News and Stories

UPDATE: California Strawberries

April 02, 2018

California strawberry supplies are increasing; warmer weather in the Oxnard and Santa Maria, California growing regions over the weekend has promoted growth. Another series of rain events is expected to hit Friday, April 6 through Saturday, April 7, bringing up to two more inches of rain to some areas. As a result, supplies will tighten. Expect limited volume by early next week.


  • Markon First Crop (MFC) Strawberries are sporadic; Markon Best Available and packer label are being substituted due to rain in California 
  • Supplies have increased due to warmer weather over the weekend
  • Markets are steady at elevated levels
  • Rain toward the end of the week is expected to limit supplies by early next week

Santa Maria

  • MFC Strawberries are sporadic; packer label is being substituted due to rain
  • Supplies are increasing due to favorable weather
  • Prices are steady
  • Supplies are forecast to tighten next week due to rain hitting the growing region Friday through Saturday


  • Harvesting has begun in a very limited way
  • Rain has also impacted production in this growing region
  • Stocks are expected to ramp up by mid-April

Florida and Mexico (into South Texas)

  • The seasons in Florida and Mexico have ended for most suppliers
  • Packer label stocks are limited
  • Production will continue to decline over the next several weeks

Please contact your Markon customer service representative for more information.

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