News and Stories

UPDATE: California Strawberries

October 25, 2016

Markon First Crop Strawberries are not available; Markon Best Available and packer label are being substituted as needed. Prices are skyrocketing with very few supplies on the market; availability is extremely limited with no short term relief on the horizon. Industry-wide quality issues are keeping yields very low this week. With 0.5” to 1.00” of rainfall in the forecast for Thursday, October 27 and Friday, October 28, stocks will remain extremely limited, possibly rained out, for next week.

  • Demand exceeds supply following last week’s heat wave and recent rainfall; prices are skyrocketing
  • Click here to view water damaged strawberries and here to check out the current bruising and bleeding issues
  • Industry-wide quality issues are keeping yields very low with many growers selling only on the West Coast
    • The primary variety in Santa Maria was heavily impacted by rain and high temperatures (click here for a photo of major decay issues in strawberries)
    • Growers continue to cull a large percentage of their crop due to poor quality (click here to view culled strawberries)
    • Issues such as bruising, bleeding, decay, soft tips, and water damage are major concerns (To view soft tips, click here)
  • The primary growing region of Santa Maria is expected to receive 0.5” to 1.00” of rain Thursday, October 27 and Friday, October 28
  • The Salinas/Watsonville season is finished for a vast majority of growers; other areas such as Florida, Mexico, and Oxnard, California will not increase production for another two to three weeks
  • If the rain hits, expect another two weeks of extremely low yields and rain-related quality issues on the West Coast

Please contact your Markon customer service representative for more information.

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