News and Stories

UPDATE: California Strawberries

April 21, 2015


Markon First Crop and Markon Best Available Strawberries are not available; packer label is being substituted in all California growing regions. Open-market prices are rising. Coastal drizzle and below-average temperatures are slowing growth; the majority of berries are medium in size, with a smaller percentage of small fruit. Light rain is expected early next week with more precipitation in the forecast for May 1. Inconsistent weather patterns over the next 7 to 10 days will keep supplies tight as demand strengthens for Mother’s Day demand.


  • Cooler temperatures are slowing growth; berries are taking longer to reach full color
  • 2/4-pound packs will be sporadic; 8/1-pound clamshells are being substituted
  • Supplies will remain tight through Mother’s Day
  • Prices are rising; demand is exceeding supply
  • Light wind damage and bruising are minor quality problems
  • Lead time is recommended to ensure order coverage


Please contact your Markon customer service representative for more information.


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