News and Stories

UPDATE: Broccoli and Cauliflower

April 12, 2016


Broccoli supplies will be sufficient for the next two weeks, with fewer stocks forecast for the week of April 25; the market will inch up. Expect tight cauliflower supplies this week; prices are rising. Volume should increase by the end of next week.



  • Strong demand is being met with sufficient production from Salinas and Santa Maria, California as well as Mexico (loading in South Texas)
  • Growers have been harvesting ahead of schedule for several weeks; stocks are expected to tighten the week of April 25
  • Quality is very good, but inspectors have reported minor issues such as discoloration and long branches
  • Markon First Crop Broccoli Crowns are sporadic; Markon Best Available will be substituted as necessary due to branchy stems


  • Prices will rise into the mid-20s this week
  • Ready Set Serve contract trigger levels are expected to be met by Monday, April 18
  • Most growers predict increased volume by the end of next week
  • Yuma production will end this week; crops in Salinas and Santa Maria are struggling to meet strong demand
  • Large sizes (9-count heads) will be scarce until supplies increase, especially in Salinas
  • Markon Essentials Cauliflower is available                                             

 Please contact your Markon customer service representative for more information.


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