News and Stories

UPDATE: Broccoli and Cauliflower

November 05, 2015


Broccoli prices are currently steady, but expected to climb due to strong demand and tightening supplies over the next several weeks. More rain is in the forecast for Sunday night, November 8 and early Monday morning, November 9 that could delay or cancel harvesting further limiting stocks. The cauliflower market is escalating. This week’s rain and cooler West Coast weather have slowed production and reduced supplies. Demand is strengthening due to Thanksgiving as well as the end of the Salinas season.



  • Markon First Crop Broccoli Crowns are sporadic; Markon Best Available will be substituted as necessary
  • FOB crown prices are in the mid-teens   
  • West Coast supplies are tight, although abundant Mexican stocks (into South Texas) are abundant keeping current markets steady but heavier demand is anticipated next week.
  • Expect strong demand, limited supplies, and climbing prices over the next several weeks



  • The market is escalating; prices will reach the low twenties this week and continue rising next week
  • Ready-Set-Serve trigger levels may be met by the middle of next week  
  • Cooler temperatures in Salinas and Santa Maria, California are slowing growth and reducing supplies
  • Demand will strengthen through next week
  • Expect limited supplies and elevated markets for several weeks


Please contact your Markon customer service representative for more information.


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