Experiential eating is on the rise. Customers want more than just a tasty meal—they want something to be remembered. Creating an interactive, educational, or just plain fun adventure makes diners want to come back again and again.
Keep the senses in mind when designing a recipe: sights (color, textures, shapes), sounds (crunching, sipping, sizzling), touch (cold, crisp, soft), smells (herbaceous, floral, fruity, meaty), and most important, taste (salty, sweet, sour, savory, and umami).
Serve breads such as injera, pita, naan, lavash, and tortillas to make eating dishes like tacos, hummus, wat, and curries more collaborative.
The “build-your-own” concept, whether it’s a ice cream sundae, a salad, or cocktails, can increase customer satisfaction because they take part in the creation.