Trends: Customer BFFs

Engagement has never been more important. To build loyalty, establishments must think beyond traditional forms of connection such as advertisements or LTOs. Social media has made direct-to-consumer messaging the norm—make sure yours is on target.

  • What story do you have to tell? Authenticity is critical, especially to the Millennial and Gen Z crowds.
  • Putting forth sustainability efforts is merely step one. Make sure your diners understand what you are doing: where your ingredients are grown, what food safety practices are in place, and how you are saving water, electricity, and more.
  • Put a name with the face: introduce your team—from farmers to chefs to proud of your collective restaurant family through social media, in-house photo boards, and menu shout-outs.